Turn Off ChatGPT’s New Ad Tracking

OpenAI just opted free ChatGPT users into ad tracking by default. Here's how to protect your privacy and turn it off, which everyone should do.

May 06, 2026

∙ Paid

The bottom line up front: if you use ChatGPT on the Free or Go tier, OpenAI has opted you into a new ad-tracking program by default. Like all personalized ads and ad tracking, you should turn it off.

OpenAI updated its US privacy policy on April 30, 2026, to formalize a new advertising relationship with marketing partners. To their credit, they didn’t do…

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